Niche Site

Project Overview​

12 Authority Niche Sites in 12 months - Am I Insane?

So what is the project about? It’s a public case study designed to keep me focused and to stop me from procrastinating.

 During the 2 years this project will run for I plan to share everything from the good to the bad. I’ll share traffic, earnings, expenses and at the end of the project hopefully even all 12 domains.

 I’m from a sales background and I need targets to work towards or I have a tendency to procrastinate. So there is a pretty tight schedule in place for this project.

 Let’s take a look at the plan.

 The plan is to launch a new Niche Authority Site every month for a year. That’s right 12 different niches over 12 months.

 To be clear. I have registered all 12 domains already. This is because I have planned out the schedule for the 12 months – What site we will launch each month.

Sites / Timetables

Niche One Start Date – 1st November 2019 – Mummy Blog

Niche Two Start Date – 1st December 2019 – Home Site

Niche Three Start Date – 1st January 2020 – Outdoor Sports

Niche Four Start Date – 1st February 2020 – Outdoor Sports

Niche Five Start Date – 1st March 2020 – Mummy Blog

Niche Six Start Date – 1 April 2020 – Outdoor Sports

Niche Seven Start Date – 1st May 2020 – Outdoor Sports

Niche Eight Start Date – 1st June 2020 – Family Fun

Niche Nine Start Date – 1st July 2020 – Home Site

Niche Ten Start Date 1st August 2020 – Outdoor Sports

Niche Eleven Start Date 1st September – Home Site

Niche Twelve Start Date 1st October – Outdoor Sport

At the end of every month I will produce a full income and expenditure report. A breakdown of the highs and lows, the facts and figures, everything without giving away the domain name.

These reports will obviously become longer and longer. As the months and the number of sites increase the length of these reports increase. This is something I may have to address this as we go forward.


Budget for the project is £2400. That is £200 per site. Obviously once the site is making money can then be reinvested back into the Sites. Details of this will be broken down in the reports produced each month.

Financial Target

This target is huge, but i need high targets to work towards personally. The Financial Target for all 12 sites over the space of 24 months is to make a total of £50,000. That can be from one or two sites or split evenly across all twelve sites although unlikely.


The Domains were purchased through Namecheap. Hosting has been spread over a number of hosting accounts. These include siteground, namecheap and WPX Hosting.

My Keyword Research Tool of choice is Long Tail Pro. It’s a quality product that is competitively priced and will do the job for now. It is also what I will use to track my Search Engine Results for now.

Ahrefs – This is a fabulous tool and as soon as we are generating some revenue we will be investing in this. For now though we are on a tight budget.

Domain Names

We will not be revealing any of the domains until the end of the Project. That’s 24 months from now and even then possibly not every domain. I want to share as much as I can, but this site and this project is more about keeping me focused and accountable. I’m not a Guru, there are much better internet marketers out there to learn from. This is also my business it’s how I hope to feed my family going forward and i wont jeopardise that by sharing the domain of anything really successful.

Content Strategy

SEO Focused

Every piece of content I produce is SEO focused and keyword driven. The primary keyword will have between 10 and 300 searches per month. The secondary keywords will make up an additional 500 – 2000 monthly searches per month.

High Quality Content

Every piece of content will be thoroughly researched and of the highest quality. The aim of each piece of content is to deserve to be number 1 in the rankings, for it to be the best piece of content that best answers the searchers questions concisely.

I will be writing all the content myself as well. This is going to be a nightmare for me. To aid in this I have created a very specific time table for content creation. This is to ensure everything is completed on time and in budget.

Why Targeting Keywords between 10 and 300 Searches per month?

These keywords will be easier to rank for. They tend to be longtail keywords and are much easier to rank for quickly with less competition.

Link Building

We all know that Link building moves the needle the fastest. This will need to be an integral part of the strategy for all sites. It’s the one thing I really hate doing, but we will find a way to make it work. I will break down what strategies I am using for each site in my monthly report as this will vary from site to site.

Social Media Outreach


Pinterest is newer to me. I mean I’ve used it to look for design inspiration, but that’s about it. As we have some Mummy / Daddy Blogs planned this will need to be an integral part of that social media strategy.


Instagram is something I have used, but not put any content out on. One blog is very visual and I think Instagram would be a great medium for that.


As the second largest search engine in the world and as a growing way of consuming content. YouTube will make up a part of our Social Media Strategy. I may even use YouTube as a way of producing my monthly reports as the sites grow.

Email Lists

There are a couple of sites certainly that would advantage from a mailing list. I will look to grow an email list for these sites, but again budget and cost is a consideration here. Sending those emails costs money.


Display Ads

We will be taking advantage of the different display ad mediums out there. These include, Mediavine, Ezoic and AdThrive. However, they all have different admittance requirements. We will need to reach these standards before we can consider applying to the advertising programs.


I already have an Amazon Associates account for here in the UK. I have also just applied to the US. I will be creating new tracking ID’s for each site to be able to track and report accurately for each site

To Sum Up

I am also aware there is a huge amount of work involved in launching just one Authority Site, let alone 12 in one year.

I also have a part time job that I need to keep for now at least. We need to make sure the bills are paid each month and the lights are kept on.

I also have to be there for the family and do those family things, so a lot of this work will be done at night or early morning.

With all that being said I am really excited to get started. So let’s see how it goes and if anyone finds this and wants to ask me a question get in touch. I’d love to hear from you.